Cohort analysis is the only way to truly assess the impact of product iterations and marketing campaigns. Onefold makes it possible for every product owner to do Cohort Analysis without the need of data analysts or complex tools or writing code/sql. Define cohorts based on any in-app actions, not just Install. E.g. People who invited friends to the app.
Easily Measure anything that users in those cohorts did and not just retention rates. E.g. Number of Coupons Saved per Session for the defined cohorts.